On the final day of The Entrepreneur’s BootCamp we have each participant deliver a three minute pitch. No slides, notes, or props of any kind are allowed. Just you and three minutes in which to engage the audience and explain the target audience and the problem, your solution and how it gets the job done, why it is unique, and how you make money. It may seem a bit unfair, but as it turns out three minutes is enough time to convey the value that your idea creates for the target market at the intersection of desirability, feasibility, and viability.
I had a conversation recently with an old friend who has joined a new startup. His company is considering making a pretty big investment in its employees. He had remembered that I started my career at IBM some years ago and often noted how good the training was. At that time, we’re talking mid 80’s, the company invested countless hours and dollars in fairly comprehensive sales, service, and technical education. I spent the first year and half attending monthlong courses in IBM’s Atlanta and Dallas education centers. When I was back in NYC the company paid for me to take classes at the NY Institute of Finance.
Many years ago I sat on the board of a company that made tiny suture anchors that are used to reattach tendons in the hands and shoulders. It was rare not to attend a board meeting where an ox tail would be sitting in the middle of the table awaiting a demonstration of a new technology to fix torn tendons or repair ruptured discs. Little did I know at the time that I would end up with 3 of these anchors in my right shoulder.
This is Part III of a four part series.
Approaching the Market
Preparation as described in Parts I and II of this four part series will help to improve your chances of success when it comes to securing money from investors. Here are a several items to consider as you begin to schedule meetings.
I field a lot of inquiries from founders wanting advice and assistance with their pitch. An awful amount of preparation and perspiration goes in to creating a presentation that most of the time no one ever gets completely through. Strategy development through PowerPoint iteration is a terrible way to attempt to build a business. Your time would be better spent on developing and testing the business model.
I don’t usually delve into politics on this blog, but when the actions of the government begin to affect the economy and in particular small businesses, I’ll break my rule.
I was a bit shocked to learn recently that Congress continues to get paid while government workers remain unpaid due to the shutdown. Some of these workers must continue to work because their jobs are essential to our safety and security.
The following is part of a four part series on tips for getting from Seed to Series A.
Much has been written about the Seed to Series A trough or valley of death. It is no doubt more challenging to raise a Series A than it is to raise a Seed. Institutional investors (venture capitalists) require much more proof that you have a great team with a good idea that is targeted at a potentially enormous market opportunity.
The Sunday New York Times featured an article about how entrepreneurs are resisting turning to venture capitalist for money. As you can imagine the article has generated a lot of buzz and the usual “piling on” that follows a media attack on a group, especially a wealthy group. The article describes how venture capital is bad for some startups and attempts to provide some reasons for this.
I awoke this morning to an interesting roundup of headlines. First, Clemson soundly defeated Alabama for the NCAA Division I Football National Championship. It is Clemson’s second national championship in the last three years and third overall. Clemson? Next, was news that a last ditch effort to save Sears had failed. Followed by an announcement that Amazon was now the most valuable company in the world.
Apple opened 2019 by flipping the proverbial bird to its competitors, namely Google. Though Apple doesn’t attend CES it didn’t stop the company from erecting a massive billboard near the venue highlighting the iPhone’s privacy features. The billboard reads, “What happens on your iPhone, stays on your iPhone,” followed by a link to Apple’s privacy features. Since Tim Cook’s admonishment of Facebook in 2018 for the company’s hacks and sale of personal data, privacy appears to be the strategy for iPhone marketing in the new year.